Drink whisky like a boss.

TBWA\Hakuhodo created this advertisement for Japan’s Suntory Whisky.

“A touch of chilled whiskey polishes the surface of the ice and gives a beautiful shine to the sculpture”

They used CNC router to carve the designs which includes Jaws, Batman, Mickey Mouse, Mario and Godzilla

Miwako Fujiwara of TBWA\Hakuhodo said the CNC router was chilled at -7 degrees Celsius to keep the ice from melting. Autodesk 123D was used to capture the 3-D images for printing.

Here’s another video followed by more stuff they carved out.

 

I should have studied more on CNC when I was learning it in school. DAMN!

CREDITS
Client: Suntory

Campaign: “3D on the Rocks”

Agency: TBWA Hakuhodo+Hakuhodo
Executive Creative Director, Creative Director, Planner: Kazoo Sato
Copywriters, Planners: Takahiro Hosoda, Nobuhiro Arai
Art Directors, Designers: Yo Kimura, Yuki Tokuno
Creative Technologist: Masashi Matsukura
Producer: Kaoru Otani
Assistant Producer: Fusae Yoshikawa
Public Relations: Kayoko Asano, Miwako Fujiwara

Production: Tokyo, mount inc., amana

Movie:
Director: Eiji Tanigawa, Tokyo
Camera: Senzo Ueno, Tokyo
Lighting: Masachio Nishida
Art: Midoriko Nemoto, Taiyo Kikaku
Ice: Motoharu Kato, Yamane Ice
Sizzle: Noriko Saotome, Grand
Video Engenner: Satoshi Igarashi
Producer: Toshiyuki Takei, Tokyo
Assistant Producer: Masayoshi Takayanagi, Tokyo
Production Manager: Makoto Takahashi, Tokyo
Production Manager Assistant: Rintaro Kozasa, Taiyo Kikaku
Offline Editor: Ryuichi Hasegawa (puzzle)
Online Editor: Akira Nishibu, Image Studio 109
Multi Audio: Yuta Sato, Image Studio 109
Sound Effects: Norio Kobayashi, ONPa

Music:
Executive Producer: Audioforce
Producer: Danic
Composer: Steve Sidwell

Web:
Planners: Im Jeong-ho, Takeshiro Umetsu, mount inc.
Planner, Art Director, Technical Director, Director: Hidekazu Hayashi, mount inc.
Directors: Hiroka Hasegawa, Hideki Yoshidatsu, mount inc.
HTML Coding: Hideki Yoshidatsu, mount inc.
3-D Computer Graphics: Takeo Saito, Mika Nariya, Fulvis K.K.
Production Manager: Ko Yoshida, mount inc.

Graphic:
Photographer: Keisuke Minoda, acube
Retoucher: Masahiko Furuta, Rizing
Photo Producer: Shinya Omi, Amana